Swedencare, a pet health and wellness company, has partnered with European online pet platform Zooplus to launch its NaturVet supplements in Europe.
The partnership will make the entire supplement range of NaturVet available to pet owners across Europe.
This move is expected to boost NaturVet’s visibility and strengthen Swedencare’s presence in the pet health market.
For Munich-based Zooplus, this partnership will expand its offerings in a fast-growing segment of pet supplies.
Swedencare Europe chief commercial officer Laszlo Varga said: “At Swedencare, we are committed to offering the highest-quality supplements for pet health, and this partnership reinforces our position as global leaders in the pet care market.
“We are confident that zooplus customers will appreciate the innovative formulations and proven benefits that our products deliver to support the health and well-being of their pets.”
Swedencare plans to leverage Zooplus’s brand and customer base to make its NaturVet products easily accessible to pet owners in Europe.
The pet health and wellness company has been delivering pet health products and the latest deal is expected to boost its position as a provider of premium pet health solutions.
By the end of November, Zooplus intends to offer the complete NaturVet product line across all 30 European markets.
The range will include supplements for digestion, arthritis relief, multivitamins, calming support, urinary health, and senior pets, all available in an innovative chew format.
Zooplus vendor management health and wellness head Birgit Mildner-Weber said: “This translates to a growing demand for high-quality health and wellness products, including dietary supplements and vitamins for pets.
“This partnership gives pet parents more choices, further enhancing their experience, while we deliver on our promise to be the number one choice for pet parents across Europe.”
Swedencare develops, produces, and sells healthcare products for cats, dogs, and horses in a growing global market.
Its portfolio features brands like NaturVet, Innovet, Pet MD, RX Vitamins, nutravet, and ProDen PlaqueOff.
Headquartered in Malmö, Sweden, the firm’s products are available in around 65 countries. The company has subsidiaries in nine countries.
