US-based wellness and lifestyle company Life Time has launched LTH, a new rebranded line of supplements and wellness products, nutrition programming and coaching.
The new LTH line of products will feature a caffeine-free pre-workout supplement, D.TOX protein snack bars, and cinnamon roll-flavoured collagen peptides.
D.TOX is a 14-day whole-food reset with step-by-step guides, recipes, meal plans, classes and guidance that has helped more than one million people adopt new nutrition habits.
Life Time is offering the products at its portfolio of athletic country clubs, and for purchase online on the LT Shop and through its Life Time App.
Life Time senior vice president Kimo Seymour said: “Consumers are taking accountability and control of their wellness in record numbers, but also are seeking guidance and partners they can trust at every stage of life.
“Life Time has a 32-year history of helping people live healthier, happier lives through our unmatched, all-encompassing ecosystem of athletic country clubs, certified experts, comprehensive programs and more.
“LTH supports our mission to influence positive change in our current US health crisis with trustworthy, innovative, easy-to-understand and scientifically backed products that are always third-party tested.”
Life Time entered the nutritional supplement category more than two decades ago, to create a new line of products with superior ingredients, strict testing and quality standards.
Its new brand LTH has expanded with more than 15 new products in this year alone, with more nutritional products, and wellness supplements planned to be launched in 2025.
The newly launched LTH supplements and wellness products include NOURISH daily multivitamins and greens capsules, REWIND Collagen Elixir and REVIVE Colostrum Powder.
In addition, LTH offers advanced products, such as Omega-3 protein GLOW and Vegan protein FUEL, with updated names and new packaging.
Earlier this year, LTH also launched kids’ wellness products, including a multivitamin and magnesium drink mix, plus the new HYDRATE electrolyte supplement.
Seymour added: “There is no other company like Life Time that serves as a complete wellness partner with the best people, places, programs, products and experiences in healthy living, healthy ageing and healthy entertainment.
“LTH goes well above and beyond regulatory standards with extreme attention to detail to all aspects of the products we offer.
“Our ingredients are carefully selected for quality, traceability and rigorously NSF third-party tested to ensure a comprehensive, effective nutritional supplement offering for the entire family.”
