Safety Shot, a US-based wellness and dietary supplement company, has launched Sure Shot On-the-Go Powder Stick Packs of its alcohol-reducing product.
Safety Shot is a patented wellness product that lowers blood alcohol content. It supports alcohol metabolism while boosting clarity, energy, and mood.
It is a blend of electrolytes, antioxidants, and natural extracts to promote overall wellness.
The patented formula is now available in portable, convenient on-the-go stick packs and an eco-friendly stick pack format.
The launch follows positive results from trials that showed significant blood alcohol content reduction using the product.
Safety Shot said that the stick packs provide precise dosing, and maximum portability, and can be easily mixed into any beverage or consumed directly.
Available in two flavours, Citrus Splash and the new Berry Blast, Sure Shot Stick Packs are currently available online. They are expected to be launched on Amazon by mid-Q1 and in retail stores by Q2.
Safety Shot chief operating officer and co-inventor David Sandler said: “Our dedicated R&D team and manufacturing partners have worked tirelessly to create two great flavours that perfectly complement our powerful ingredients.
“We’ve successfully captured the clinically proven, patented Sure Shot formula in a convenient stick pack format. This is a testament to our commitment to continuous innovation and delivering exceptional wellness solutions.”
According to the wellness and dietary supplement company, the stick packs offer convenience, and precise dosing, and ensure a consistent experience. Consumers can easily mix the powder with their favourite beverage for a personalised touch.
The sealed packs maintain product freshness and reliability. Their compact size makes them portable for consumption anytime, anywhere.
Additionally, stick packs have a lower environmental impact, generating less waste and reducing carbon footprint compared to bottles or cans.
With flexibility in how they can be consumed, either mixed into drinks or taken directly, they offer maximum convenience for users, Safety Shot said.
Furthermore, the introduction of stick packs is expected to positively impact Safety Shot’s balance sheet by reducing production costs and boosting efficiency.
In September last year, the wellness and dietary supplement company signed a separation and exchange agreement with its subsidiary, Caring Brands, to divest its natural-based therapeutics and wellness products division.
