O Positiv Health, a US-based women-focused health brand, has unveiled its FLO Women’s Endocrine Superfood Powder, designed to support total body hormonal balance.
This nutrient-packed powder targets the endocrine system, promoting stress relief, weight management, healthy skin, and improved mood.
According to O Positiv Health, FLO Women’s Endocrine Superfood Powder is an all-in-one solution for women’s hormonal health.
The product will also support O Positiv Health’s retail expansion, now available in over 1,400 Target stores in the US.
Alongside the superfood powder, the brand has introduced MENO Vaginal Moisture Capsules, FLO Ovarian Support Capsules, and URO Intimate Deodorant, all launching at Target this month.
These new products join the health brand’s line in Target’s intimate care aisle, supporting women’s health from their first period to well beyond their last.
FLO Women’s Endocrine Superfood Powder was created to meet the growing demand for hormone balance, a critical yet often misunderstood topic in women’s health.
Key ingredients in the product include rhodiola for stress support, l-theanine for relaxation, artichoke leaf extract for detox. It also contains DIM for hormone balance and weight management, B complex for cellular energy and weight support, and selenium and iodine for thyroid health.
Additionally, the powder is said to be sugar-free, gluten-free, non-GMO, and only 10 calories per serving, with a strawberry lemonade flavour.
O Positiv Health co-founder Brianna Bitton said: “I know firsthand how challenging it can be to make sense of your own hormone health.
“It took me years to realise I even needed an endocrinologist, and even longer to find a great one. We created this product for women like me who want a simple, enjoyable way to feel confident about their hormone health, and alleviate all the symptoms that come with hormone dysfunction.
“At O Positiv, we continue to support women through all stages of their life in their health journey. We’re thrilled to bring this product to our existing product assortment at Target.”
O Positiv Health offers products for women’s health concerns that are often overlooked. The company has a range of offerings for hormonal, vaginal, digestive, urinary, menstrual, and menopausal health.
In September last year, the health brand launched URO Boric Acid Suppository, aimed at enhancing its daily-use vaginal health products.
