In the latest development of its wildly popular hard seltzer brand, Boulevard is releasing a new addition to its Quirk lineup: Quirk Hard Tea. While many hard tea products are brewed with black tea, Quirk Hard Tea is infused with green tea, cane sugar and real fruit juice, with only 100 calories a can and a 4% ABV.
Quirk Hard Tea will be available year-round in The Tea Mix Pack, featuring three cans each of four flavors: Lemonade Tea, Raspberry Tea, Peach Tea and Pomegranate Tea. Lemonade Tea will also be available in a single-flavor 12-pack of 12-oz. cans, 19.2-oz. can, and on draft. Each flavor offers aromas of delicate green tea, a squeeze of citrus, real juices and a low carbonation. Clean, high-quality and gluten-free, these sunny sippers are light on bubbles and big on flavor.
“The enthusiasm we’ve seen for Quirk Hard Seltzer since it launched in 2020 has been really special. We know Quirk fans trust us to deliver delicious, exciting flavor and quality they can expect from Boulevard,” said Ali Bush, Boulevard’s VP of Marketing. “We’re bringing that same innovative spirit to hard tea, that may be different from what you’ve tried before. With floral and fresh notes from green tea, a subtle sweetness from six grams of cane sugar per can, and a near-imperceptible level of carbonation, it’s something brand new from Quirk, but also features the craft quality and bold juice flavor you’ve come to know and love.”
Quirk Hard Seltzer offers a wide variety of options, distinguished among competitors for its use of real fruit juice and ingredient-driven flavors. Its most popular seller is the Berry & Botanical Mix Pack, a year-round hard seltzer pack featuring Strawberry Lemon & Basil; Blackberry Sage; Cherry Blossom & Lime; and Blueberry, Lemon & Lavender. Quirk also offers the Whip Mix Pack (Pineapple Orange Whip, Peach Apricot Whip, Strawberry Banana Whip and Raspberry Lime Whip); the Fountain Fizz Pack (Lemon Thyme Limeade, Black Cherry Vanilla, Ginger Grape Fizz and Clementine Cream Pop); and the Splash of Citrus Mix Pack (Watermelon Salt & Lime; Pear Yuzu; Mango Punch; and Passionfruit Orange). Quirk is the top-selling hard seltzer brand in Kansas City, and among the top brands across the Midwest.
