US-based vitamins and dietary supplements provider New Chapter has launched its first liquid multivitamin, which offers 22 essential vitamins and minerals.
The company said it aims to provide a fast-absorbing, easy-to-consume supplement suitable for the entire family, including children aged two and above.
Its new liquid multivitamin is available in Orange Mango and Mixed Berry flavours.
The ingredients support various health aspects, including heart, bone, brain, and immune function, along with cellular energy, hair, skin, nails, and digestion.
Also, the product is crafted to ensure nutrients meet recommended daily values.
New Chapter CEO Blaine Streisand said: “At New Chapter, we’ve been experts in multivitamins since 1982, dedicated to crafting high-quality supplements for every stage of life.
“We’re proud to bring that same expertise to a new form with our Liquid Multivitamin—a delicious, approachable, and family-friendly supplement designed to make daily wellness effortless.”
New Chapter collaborated with expert sensory scientists to develop flavours that balance aroma, viscosity, and aftertaste, ensuring a pleasant taste without excessive sweetness.
The company sends each product formula to third-party certifiers for verification of quality, purity, and potency, to ensure its quality.
Its liquid multivitamin product is IGEN Non-GMO Tested, with the Orange Mango flavour certified as Where Food Comes From Organic.
It is vegan, gluten-free, and free from potassium sorbate, a chemical preservative.
Also, its packaging is made from 100% post-consumer recycled plastic, aligning with New Chapter’s commitment to sustainability, said the company.
