Laird Superfood has introduced its Vanilla Instant Latte, featuring real vanilla bean powder for an authentic taste, unlike the artificial flavours found in many coffee products.

The Vanilla Instant Latte is part of Laird Superfood’s Instant Latte line, which offers convenience by requiring only hot water to prepare.

The product includes the brand’s Performance Mushroom Blend, featuring lion’s mane, cordyceps, chaga, and maitake mushroom extracts, providing energy benefits.

In addition, it contains Aquamin, a multi-mineral sea algae complex, offering over 72 trace minerals and a significant source of calcium.

The launch supports the company’s commitment to using simple, minimally processed ingredients, catering to consumers seeking a genuine coffee shop experience at home.

Laird Superfood CEO Jason Vieth said: “We’re excited to bring one of America’s favourite coffee flavours, vanilla, to our lineup with our new Vanilla Instant Latte.

“Our Instant Latte line continues to gain in popularity, and adding more flavours like this makes it easier for folks to switch up their daily routine with another quick, healthy and delicious option.”

Founded in 2015 by big wave surfer Laird Hamilton, Laird Superfood aims to fuel active lifestyles with products that support energy and endurance.

The brand has expanded its offerings from superfood creamers to instant lattes, coffees, bars, and prebiotic daily greens.

Laird Superfood uses real vanilla powder, avoiding sugary syrups or natural flavours, which often include artificial alternatives derived from questionable compounds.

The company focuses on delivering authentic taste and quality, as highlighted in a 2019 study by the Research Journal of Pharmacy and Toxicology.