Ultima Health Products, a producer of sugar-free electrolyte hydration powders, has joined forces with Nutrition21, an Everwell Health company, to formulate and introduce a new hydration drink called Crave Killer.
The new electrolyte drink is the latest product in the Ultima Replenisher brand, developed by Ultima Health Products.
The Crave Killer drink mix combines the benefits of Ultima Replenisher’s existing electrolyte drink mixes with Nutrition21’s ingredient solution, Chromax.
The product also contains ginger root extract. It is designed to assist with hydration and support overall health and wellness.
Crave Killer aims to help with weight management, appetite control, and lifestyle adherence by managing cravings and promoting healthy choices.
Crave Killer comes in a stick-pack format, which can be easily mixed into 16 ounces of water. The drink mix features a tropical blend of passion fruit and orange flavours and includes six electrolytes, with no sugar, calories, or carbs.
Ultima Health Products marketing vice president Gretchen Holquist said: “Hydration is key to supporting your overall health, but there’s more to it than just drinking plain water. This drink mix helps replenish six key electrolytes that your body and brain use every day.
“Now with Chromax, Crave Killer electrolyte mix offers consumers even more benefits, helping them kick cravings to the curb, and feel their best.”
Chromax, a primary ingredient in this product, is developed by Nutrition21 to support diet and exercise programmes by helping users control cravings and manage their appetite.
It is a studied form of chromium picolinate (Cr), backed by over a dozen clinical studies. Chromax is known for its bioavailability and safety, making it suitable for various applications.
Nutrition21 marketing vice president Jordan Miller said: “Nutrition21’s Chromax is the perfect addition to Crave Killer, delivering benefits for consumers beyond hydration, helping to manage carb cravings and appetite.
“Incorporating Chromax, a science-backed ingredient that has been clinically tested and shown to provide multiple metabolic health benefits, helps this electrolyte drink mix stand apart from competitive products.”
