Optimum Nutrition, a sports nutrition brand and part of Glanbia Performance Nutrition, has introduced six new flavours across the brand’s portfolio.
These flavours enhance the Gold Standard 100% Whey, Gold Standard Protein Shake, AMIN.O. ENERGY, and Creatine Powder lines.
The new offerings include Gold Standard 100% Whey in Girl Scout Thin Mints and Caramel Macchiato.
Gold Standard 100% Whey Protein Powder, Girl Scout Thin Mints combines mint flavour with a dark chocolate flavour and comes in a 22-serving tub for $27.99.
Its Caramel Macchiato product is based on a coffee treat. This powder combines coffee flavours with a touch of caramel sweetness. It is now available in a 29-serving tub for $44.99.
Gold Standard Protein Shake in Strawberry offers a ready-to-drink option without compromising quality.
Available in grab-and-go formats, these shakes come in Strawberry, Chocolate, and Vanilla flavours. They are available in four-packs for $8.49 or 12-packs for $23.99.
Both products are designed to meet daily protein goals and support muscle recovery.
For AMIN.O. ENERGY, the company has launched Rainbow Sherbet and Peach Mango Tango flavours.
The product features combine raspberry, orange, and lemon/lime for a tangy burst in every sip. It is now available in a 30-serving tub for $29.99.
AMIN.O. ENERGY in Peach Mango Tango blends peach and mango flavours for a sweet and tart twist. Available at select retailers starting November 2024, it comes in a 30-serving tub for $29.99.
Both brands are formulated for pre-workout energy to complement exercise.
Micronized Creatine Powder in Blueberry Lemonade offers a citrus-berry flavour. This is Optimum Nutrition’s first flavoured creatine powder, also available in an Unflavoured option.
Blueberry Lemonade is now available at Walmart in a 60-serving tub for $21.99.
The Creatine Powder supports performance, helping consumers maximise their workouts. It also aids in muscle building, enhancing both size and strength when used with resistance training.
Optimum Nutrition brand director Jen Werle said: “As the world’s most trusted sports nutrition brand, we continue to innovate our portfolio with trend-forward flavour offerings to further excite the category, elevate industry standards, and appeal to consumers’ taste preferences.
“Whether consumers seek pre- or post-workout support to muscle recovery, an easy way to hit their daily protein goals, or simply need a boost of energy, Optimum Nutrition has a solution.”
