Israeli crop protection company ADAMA announced that the European Food Safety Authority (EFSA) has published the conclusion regarding its novel, active ingredient Feralla in the EU.

The assessment identified no critical areas of concern, clearing the path to regulatory approval of this active substance by the European Commission (EC).

Feralla-based molluscicide products provide real value to farmers, with a rapid-stop-feeding effect and improved pellet integrity compared to Ferric-Phosphate molluscicide products.

The products deliver faster mollusc control within the first three days of application, reducing feeding damage and improving crop yield and quality, said ADAMA.

ADAMA global herbicides and molluscicides head Germain Boulay said: “European farmers face growing challenges in pest control due to increasingly stringent regulations, all while striving to deliver high yields of premium quality crops.

“We are committed to empowering farmers with solutions like Feralla. This active ingredient exemplifies our commitment to sustainability, performance and meeting the evolving needs of farmers.

“We are very excited to bring the first substantial innovation to this market since the last 15 years. We now look forward to the anticipated final approval and the opportunity to improve slug control with the launch of Feralla-based products.”

In the recent field trials, Feralla showed strong performance, with a faster stop-feeding effect 90% reduction in crop damage within the first three days.

Its unique and patented formulation, powered by ADAMA’s Desidro Technology, is said to enhance pest palatability.

Also, Feralla’s low active ingredient concentration helps farmers achieve their sustainability goals.

ADAMA expects the EC approval of the active ingredient in 2025.

The company plans to launch the first Feralla-based product in the UK the same year and expand the rollout in additional European countries.

Recently, ADAMA introduced a novel fungicidal Active Ingredient, Gilboa, targeting key cereal and oilseed rape diseases including Septoria, Ramularia, and Sclerotinia.

The company has submitted Gilboa to the Fungicide Resistance Action Committee (FRAC), where it is expected to be assigned to a new mode of action group for cereals.

The advanced molecule is expected to provide European farmers with a resistance management tool, allowing the use of Gilboa-based fungicides with existing fungicides.