COMET’s proprietary line of Arrabina® prebiotic dietary fibers is now NutraStrong™ Prebiotic Verified. Arrabina® is nature’s best gut health ingredient that delivers on sustainability, health, and versatility across product formats.
CEO, Loula Merkel remarks on company values that support this news, “COMET is committed to leading the way in helping establish quality, transparency, and proven claims in the prebiotic space. The NutraStrong™ Prebiotic Verified product certification validates the science and efficacy of Arrabina® while providing our customers expedited use of the certification on their products.”
Arrabina® is gluten-free wheat fiber extract1 containing a natural blend of prebiotics including arabinoxylans, lignin and polyphenols2. It is an FDA-recognized dietary fiber with clinically proven metabolic health benefits3 and exceptional tolerability, even at four or more servings daily4.
Prebiotic claims on new product launches have jumped 210% in the past five years, according to Mintel GNPD data5, making it critical to have high standards in place so that consumers know which brands to trust.
Andrew Richard, COMET’s founder and CTO, comments, “COMET stands for legitimacy in the market and for us, that means continued investment in ongoing research and third-party review that validates the efficacy of our prebiotic ingredients. NutraStrong™ Prebiotic Verified underscores why Arrabina® is an ideal choice for functional foods, beverages, and supplements.”
Kevin Yan, M.Sc., Vice President of Product Certifications at SGS Nutrasource shares the company’s confidence in this announcement. He states, “By obtaining Prebiotic Verified status, COMET has demonstrated a commitment to excellence in brand quality and transparency. NutraStrong™ has reviewed the laboratory and manufacturing quality associated with production, as well as standards of evidence for claims associated with the prebiotic effect of Arrabina®. With certification now in place, COMET can ensure that customers receive accurate, up-to-date information increasing consumer confidence, uptake, and visibility in the prebiotic space.”
Arrabina® was specifically developed to fill the market need for a low-dose prebiotic fiber that can be used in a wide array of formulations due to its exceptional solubility and low viscosity.
