US-based personal care brand Boka has launched a new line of pre and probiotic supplements, dubbed Boka Well, to expand into the supplement category.
The company is launching the new Boka Well line with two supplements, Vital Bite Pre + Probiotic Tablets and Pro Stix Pre + Probiotic Powder.
Vital Bite Tablets and Pro Stix Powder are designed to maintain a balanced oral microbiome and support overall health starting at the mouth.
Boka said that its new supplements use the latest advancements in microbiome research to harness the power of pre and probiotics to support the beneficial bacteria.
The approach is in line with the increasing consumer interest in probiotics and natural health solutions, said the company.
Brand at Boka vice president Sarah Mountcastle said: “The mouth plays a crucial role in overall health as the gateway to our digestive system, which is why we are excited to introduce Boka Well’s probiotics as the new staple in consumers’ oral care routine.
“Since day one, it has always been our mission to cut through the confusion of oral care and reveal how simple it can be. With Boka Well, you don’t need to be a scientist (or a dentist) to crack the code.”
Vital Bite Pre + Probiotic Tablets is a chewable probiotic tablet in a refreshing peppermint flavour that supports beneficial bacteria in the mouth and healthy teeth, gums, and oral microbiomes.
Pro Stix Pre + Probiotic Powder is a probiotic stick pack in lavender lemonade, designed for on-the-go use and delivers a concentrated dose of probiotics to promote oral health and immunity.
Boka said the new products are formulated with several ingredients, including Streptococcus salivarius K12, Inulin, Vitamin D, Vitamin E, Vitamin K, and Chamomile, among others.
They contain a mix of ingredients for microbial and gut health support and good breath.
Boka Well’s formulas are non-toxic, fluoride-free, paraben-free, SLS-free, and free of artificial flavouring and endocrine disruptors, said the personal care brand.
