Cizzle Brands Corporation (Cboe Canada: CZZL) (the “Company or “Cizzle Brands”), the sports nutrition company elevating the game in health and wellness, is pleased to announce the launch of its premium NSF Certified for Sport nutraceutical line of products, Spoken Nutrition (“Spoken”).
Introduction to Spoken Nutrition
Spoken’s line of products is composed of nutritional supplements formulated by the world’s leading performance coaches, dieticians, nutritionists, and functional medicine doctors to meet the needs of their professional athletes.
The team that formulated Spoken’s products includes Dr. Matt Frakes (LSU Dietician), Carl Bergstrom (Director of Performance for NBA All-Star, Steph Curry), Brianne Brown (University of Miami Strength & Conditioning Coach), Alan Bishop (University of Houston Director of Men’s Basketball Sports Performance), David Lawrence (Strength Coach to Six NFL Super Bowl Winners), Ben Prentiss (Experienced NHL Strength Coach), Dr. Jordan Shallow (Doctor of Chiropractic and Strength Coach to Elite Athletes), Dr. Sachin Patel (Functional Medicine Doctor), and Cizzle Brands’ Chief Performance Officer, Andy O’Brien.
Mr. O’Brien was nicknamed “The Muscle Whisperer” by Sportsnet in 2015, highlighting his work as a trainer to NHL superstar Sidney Crosby, Olympic medallist figure skater Patrick Chan, women’s hockey legend Hayley Wickenheiser, and Olympic swimmer Dara Torres. Mr. O’Brien has also held coaching and consultancy roles for the Pittsburgh Penguins and Florida Panthers in the National Hockey League.
All Spoken products carry the NSF Certified for Sport designation, a rigorous certification program that confirms sports supplements and sports nutritional products do not contain substances banned by many major athletic organizations. Listings of Spoken’s products on the NSF website can be seen by clicking on this link.
Last month, Spoken began a soft launch of its product line through introductions to professional team coaches, strength trainers, consultants, advisors, and dieticians. This included a one-hour presentation on Spoken Nutrition delivered to the majority of MLB strength coaches during the Winter MLB Meetings. Several MLB teams have already placed orders for Spoken Nutrition products.
Market and Opportunity Size
According to a study published in the National Institutes of Health database in 2023, the global market size for dietary supplements grew from USD $82 billion to USD $149.5 billion in 2021, with a forecasted compound annual growth rate of 8.9% that is expected to drive the market size to USD $308 billion in 2028.
Another study indicated that 2021 was a record year for usage of dietary supplements, with 80% of U.S. adults taking such supplements in that year.
Labelling accuracy of sports supplements remains a persisting issue, with a 2023 study by the University of Mississippi revealing that nearly 90% of sports supplements are inaccurately labelled.
By virtue of the NSF Certified for Sport label on Spoken Nutrition products, not only can consumers have trust in all Spoken products, the certification along with the involvement of Dr. Frakes, Ms. Brown, and Mr. Bishop well-positions Spoken to serve the nutritional needs of the over 520,000 NCAA collegiate athletes in the United States.
Overview of Spoken Nutrition Products
Spoken Sleep Builder: containing only amino acids (such as l-theanine, glycine and glutamine), inositol and three forms of magnesium (orotate, glycerophosphate and glycinate), Spoken Sleep Builder is formulated to help people get more restorative sleep without the use of melatonin, 5-HTP and other herbal supplements.
Spoken Greens: unlike other greens products that take a kitchen-sink approach to formulation, Spoken Greens contains only 20 high-impact, nutrient-rich ingredients in quantities that will actually make a difference to your health.
Spoken Aminos + ATP: formulated to have a high dose of leucine, added tyrosine and Peak ATP to help with increased muscle protein synthesis, increased dopamine and help with cellular energy.
Spoken Creatine: helps increase body/lean muscle when used in conjunction with a resistance training regimen. It also helps improve strength, power, and performance.
Spoken High EPA Fish Oil + D: made from sustainable wild-caught anchovy, sardine, and mackerel low in heavy metals, was intentionally formulated to contain 700mg of EPA (eicosapentaenoic acid) along with 300 mg of DHA (docosahexaenoic acid), Spoken’s High EPA Fish Oil + D is a very high dose Omega-3 supplement, supplemented with lipase to enhance absorption.
Spoken MAG 3: formulated to be one of the best sources of magnesium for cardiovascular, cognitive, muscular, and brain health. Spoken MAG 3 not only increases magnesium levels in the brain but also raises blood serum magnesium levels. Each serving contains 225 mg of elemental magnesium from three highly bioavailable forms: Magnesium Glycinate, Magnesium Malate, and ATA Mg, a patented acetyl taurinate magnesium salt.
Spoken Pro Resolving Mediators + EPA/DHA: formulated to manage pain, help our bodies avoid the ravages of injury and promote a natural, balanced recovery process. Each capsule of Spoken Pro Resolving Mediators + EPA/DHA contains 14-HDHA, 17-HDHA, and 18-HEPE, along with their source materials, eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA).
Spoken Vitamin D3 + K1/K2: each capsule of Spoken Vitamin D3 + K1/K2 provides 2000 IUs of Vitamin D, along with 120 mcg of K1 and 90 mcg of K2.
Spoken Essential Daily Packs: formulated to be the essential, all-in-one foundational vitamin and nutritional supplement for athletes and people living an active lifestyle, Spoken Essential Daily Packs are convenient all-in-one packs designed to fill the critical nutritional gaps that can impact performance.
Spoken Grass Fed Whey Protein: the only protein supplement that contains 25 g of grass-fed whey protein, Tendoforte collagen and 3 g of fat from olive oil or cocoa.
Spoken Grass Fed Beef Protein: features 25 grams of complete protein from grass-fed beef bone broth.
