US-based consumer cannabis company Curaleaf has introduced a new line of hemp-derived THC products, dubbed Select Zero Proof 2.5mg Hemp THC Seltzer.
Select Zero Proof Seltzer is a new line of fast-acting, low-calorie beverages, offered in 2.5mg hemp THC, complementing the 5mg can that was launched last year.
It comes in new flavours, including Black Cherry, Grapefruit, and Watermelon, along with the brand’s original Berry flavour, and is free of artificial flavours and artificial colours.
Also, the seltzer serves as an alcohol alternative at events, concerts, or social gatherings.
Curaleaf manufactures the infused beverages in a certified cGMP facility with stringent manufacturing and testing standards to ensure industry-leading safety protocols.
Select Zero Proof Seltzer is sold through major retailers and on-demand delivery services in select states, and through the company’s online storefront.
Curaleaf is offering the Select Zero Proof Seltzer products at its retail stores in New Jersey, Arizona, and Maine, with plans to sell in other states soon.
Curaleaf chairman and CEO Boris Jordan said: “The new 2.5 mg Select Zero Proof Seltzer, and new flavours, exemplify how we respond directly to consumer feedback to deliver an excellent product.
“We understand that adult consumers are searching for session-able, low dose drink options in the hemp category in refreshing flavours, and this new line truly meets the mark.
“While demand for hemp-derived products grows, we will continue to develop high-quality, tested, innovative products that cater to the diverse needs of adult consumers, as we work to expand both the variety and accessibility of these offerings in the coming year.”
Curaleaf entered the hemp-derived THC market earlier this year with gummy brands.
The company offers Select Fast-Acting Bites, Classic Bites, XBites, Snooze Bites brands of gummies, along with Select Zero Proof 5mg Hemp THC Seltzers.
The Select Zero Proof 2.5mg Hemp THC Seltzer represents the company’s latest addition to the rapidly growing hemp-derived THC market.
The company launched the Hemp THC Seltzers in new flavours and 2.5mg dosage based on customer feedback on the 5mg option launched last year.
Furthermore, Curaleaf plans to launch more products under The Hemp Company offering in 2025, both online and at various physical stores across the country.
