Else Nutrition has announced a partnership with the Navy Exchange Service Command (NEXCOM) to provide plant-based nutrition to military families.
The Israeli nutrition company shipped its first purchase order last month, making its full product range available at NEXCOM’s retail stores.
The product line includes Toddler Organic, Toddler Omega, Kids Shake Mixes, Baby Super Cereals, and Ready-to-Drink (RTD) Kids Shakes.
Else Nutrition CEO and co-founder Hamutal Yitzhak said: “We are honoured to partner with NEXCOM and extend our offerings to the Navy community.
“This partnership reflects our commitment to providing clean, plant-based nutrition to families, ensuring that everyone, including our servicemen and women, has access to healthy nutrition alternatives.”
NEXCOM, part of the Naval Supply Systems Command, operates retail stores offering goods and services to active military personnel, retirees, and certain civilians.
Its network includes retail stores, hotels, the Navy Uniform Project Management Office, and the Navy Clothing Textile and Research Facility
The network also includes the Ship’s Stores Program and the Telecommunications Program Office.
Else Nutrition said that its collaboration with NEXCOM enables the company to provide access to high-quality, nutritious options for those who serve and their families.
By offering its entire product line through Navy Exchange stores, the platform allows the company to reach a broad and diverse community.
It makes nutritious, plant-based options more accessible to military families, supporting their health and wellness goals, said the nutrition company.