Grove Collaborative has acquired all the assets of 8Greens, a natural wellness company offering daily greens supplements in gummy and effervescent tablet formats, for an undisclosed sum.
Founded in 2015, 8Greens offers supplements that deliver eight essential greens, including aloe vera, barley grass, blue-green algae, chlorella, kale, spinach, spirulina, and wheatgrass.
Its products, including powders, tablets, gummies, and lollipops, support wellness areas such as brain focus, gut health, immunity, metabolism, and skin health.
Grove will offer 8Greens’s products online through its marketplace, alongside existing platforms like Amazon, QVC, and the 8Greens site, exclusively in the lower 48 states.
Grove Collaborative CEO Jeff Yurcisin said: “8Greens and its industry leadership in wellness, vitamins, minerals, and supplements, has helped to drive consumer adoption of greens products that are now present in daily routines, leading with science, education, and quality to improve health outcomes for its customers.
“As a retailer, we at Grove are dedicated to being THE destination for conscientious consumers who want the best for themselves, their families, and the planet.
“This acquisition expands our owned brand product offering and helps us better educate the Grove customer to serve their needs.”
The strategic acquisition strengthens Grove’s position in the wellness sector, addressing customer demand for quality supplements and promoting human health.
It aligns with Grove’s existing portfolio of vitamins, minerals, and supplements.
Also, it enhances 8Greens’ ability to educate consumers on the key link between nutrition and overall wellness, ensuring wider access to high-quality supplements that support health.
8Greens founder Dawn Russell will continue in the same position and join Grove as a consultant, focusing on educational content about wellness and human health.
8Greens founder Dawn Russell said: “I’m thrilled for 8Greens to join forces with Grove Collaborative, a company that shares our goal of helping busy, hard-working people and families get health and wellness education and products from one trusted destination.
“With millions of 8Greens supplements as part of people’s daily routines since 2015, this acquisition by Grove allows us to expand our platform to even more families.
“We’re excited for Grove to provide the same products, same formulas, and same taste through better, faster delivery and customer service to help Americans be healthier.”
