Kate Farms, the #1 recommended plant-based brand*, is making its national retail debut with the launch of its new Kids Nutrition shake in select Target stores and on Target.com. This marks the first time Kate Farms’ science-formulated, plant-based nutrition products will be available at a major national retailer, expanding access to families looking for trusted, high-quality options.

“For years, Physicians and Registered Dietitians have asked us to offer our products at retail, making them more accessible for people who could benefit from our high-quality, plant-based nutrition,” said Brett Matthews, CEO of Kate Farms. “Parents have also wanted Kate Farms to be more readily available for purchase. We’re committed to helping families access better nutrition options, and our products are now available at select Target stores and online retailers.

Kate Farms Kids Nutrition is designed for ages 1 to 13 and delivers 8g of organic pea protein, 27 vitamins and minerals, and DHA to help support brain and eye health—all without common allergens, artificial sweeteners, or preservatives. It comes in three kid-approved flavors—chocolate, strawberry, and vanilla—offering a delicious and nutritious option for growing kids. Read the full announcement here.

“Parents today want nutrition they can feel good about—designed for their kids’ growing needs, made with high-quality ingredients, and free from things they don’t want,” said Catherine Hayden, Registered Dietitian and Chief Marketing Officer of Kate Farms. “We’re excited to introduce Kids Nutrition giving families a plant-based option that aligns with their expectations for nutrition and ingredient quality.”

Kate Farms is committed to expanding access to high-quality nutrition and plans to continue rolling out to more retailers nationwide. Kids Nutrition is also available through Amazon, Walmart.com, katefarms.com, medical channels (HCPCS Code B4160), and WIC†.