GHOST, known for its range of sports nutrition products, energy drinks, dietary supplements, and apparel, has introduced GHOST WHEY x OREO MINT.
The limited-edition OREO mint whey protein powder contains actual OREO cookie inclusions and the classic sweet mint flavour.
It is crafted from a 100% whey protein blend infused with natural digestive enzymes.
GHOST introduced the original OREO cookie flavour in 2021, followed by OREO BIRTHDAY CAKE in 2022.
GHOST WHEY x OREO MINT delivers 25g of protein per serving. According to the brand, the product can be enjoyed in the morning, post-workout, during the day, or as a nighttime treat.
It is available at GNC stores nationwide and online at the firm’s website for $44.99.
GHOST co-founder and CEO Dan Lourenco said: “Because we only work with brands that authentically align with GHOST, the OREO brand quickly became a fan-favourite in 2021, and we’re now on our third OREO cookies drop.
“It’s been incredible working with the legends at the OREO brand to keep this partnership growing and bring GHOST WHEY x OREO ‘MINT’ to life.”
GHOST is engaged in the sports nutrition industry using its products, reach, content, strategic influencer partnerships, and collaborations with flavour brands such as OREO, Chips Ahoy!, Sour Patch Kids, Sonic Drive-In, Warheads, Swedish Fish, and Welch’s.
Recently, the lifestyle brand partnered with the Philadelphia Phillies to introduce its energy drinks to Citizens Bank Park.
The collaboration will introduce GHOST ENERGY flavours, including Original ‘OG’, Orange Cream and Tropical Mango, at concession stands and grab-and-go kiosks across the ballpark.
In April this year, GHOST expanded into the food sector with the introduction of high-protein cereals, including GHOST protein cereal ‘peanut butter’ and GHOST protein cereal ‘marshmallow’.
