US-based food company Mondelēz International has announced its plans to invest around $80m in its Toblerone manufacturing facility in Switzerland.
The investment aims to establish a global centre of excellence for Toblerone in Bern, Switzerland, where the brand’s chocolate expertise will be exported worldwide.
The Bern facility currently produces around 90% of Toblerone products sold worldwide.
An advanced production line is set to be operational by autumn 2025, enhancing the facility’s capacity to meet the rising demand for premium chocolate.
In addition to the new production line, Mondelēz is upgrading its chocolate and nougat making capabilities, as well as improving the site’s infrastructure and logistics.
This move will further establish Bern as the Centre of Excellence for Toblerone, reinforcing its role as the brand’s production heartland since its founding in 1908.
Bern production facility director Tim Spickenbaum said: “Our plant has been a cornerstone of the Toblerone production for decades. Already today, we manufacture on average 4 million Toblerone products per production day.
“We are therefore delighted about the planned modernisations and investments, which will not only enhance our manufacturing capacity but also solidify Bern’s position as the home and heart of the triangular brand icon.”
The investment is one of the most significant within Mondelēz International’s European chocolate production network over the past decade.
The investment aligns with Mondelēz’s strategy to strengthen its position in the chocolate industry by 2030, building on Toblerone’s global presence in the premium segment.
The Swiss flag will soon feature on the packaging of Toblerone tablets manufactured in Bern, highlighting the brand’s Swiss origins and production location.
Toblerone and World Travel Retail president Iain Livingston said: “Toblerone is one of the most famous chocolate brands in the world with tremendous potential.
“Our centre of excellence in Switzerland, from where we proudly bring our brand and chocolate expertise around the world, is key to the brand’s growth ambition to win in the premium segment.”
