MyFitnessPal, the no. 1 global food and nutrition tracking app, announced a first of its kind strategic partnership in Australia with Medmate, a virtual care platform, to further support Australians on their journey to achieve long-term sustainable health outcomes. This groundbreaking partnership aims to measure and monitor the efficacy of combining GLP-1 medications for weight loss and nutrition tracking with MyFitnessPal for more sustainable results. Members will be encouraged to log their food to ensure they are meeting their basic nutritional needs, including tracking their protein to ward against muscle loss, and to log their medications for compliance. This opportunity emphasizes how leveraging technology and clinical expertise can enhance health outcomes for Australians.
Medmate is the first telehealth clinic to partner with MyFitnessPal, offering a comprehensive weight management solution inclusive of leveraging tracking to encourage sustainable behavior change. “Since the launch of our clinician led weight management program, our members have utilized MyFitnessPal to ensure they are meeting their daily nutritional needs––something that can be quite difficult for a majority of patients,” says Dr. Ganesh Naidoo, General Practitioner and Medmate Co-Founder & CEO. “We’re thrilled to officially partner and evaluate the real-world impact and benefits of nutritional behavior change with MyFitnessPal while on a clinical treatment, and how it can positively impact the health outcomes of the Australian population.”
Australians participating in Medmate’s clinician-led weight management program will gain access to a variety of tools and content that were recently developed by MyFitnessPal’s registered dietitians and Scientific Advisory Council to support its members on GLP-1 medications. With MyFitnessPal’s in-app GLP-1 Nutrition Plan and Recipe Collection, Medmate members will learn to optimize success through a holistic approach that can help address the risk of malnutrition and muscle loss, which can sometimes occur with GLP-1 usage. In addition to tracking weight, weight loss, food, and medications, members will also have access to a library of exercise videos to help maintain muscle and receive encouragement to log high-quality, nutrient-dense food within the plan.
“As GLP-1 medications become more widely available, we must underscore the importance of exploring how sustainable behavior change can be enabled through nutrition tracking,” says Mike Fisher, MyFitnessPal Chief Executive Officer. “Our partnership with Medmate represents an exciting opportunity to better understand the practical implications and effectiveness of a comprehensive approach to weight loss that combines nutrition tracking with MyFitnessPal and GLP-1 medications.”
