Nature’s Way, a pioneer in the vitamins and supplements industry for over 50 years, announces today the reformulation of eight core products in its acclaimed Alive! Multivitamin line, now enhanced with a Superfood Antioxidant‡ Powder Blend. Antioxidant vitamins C, E, and beta-carotene — along with plant polyphenols, which are primarily found in fruits and vegetables — are crucial for neutralizing free radicals.*. A survey1 conducted by Nature’s Way revealed that while 70% of consumers understand the vital role antioxidants play in maintaining overall health, nearly 75% are unsure or admit they don’t get enough antioxidants from their diet alone. And they’re probably right: the CDC reports that only 1 in 10 U.S. adults meet the recommended daily intake of fruits and vegetables (source: CDC). Alive! Multivitamins help consumers get antioxidant vitamins C, E, and beta-carotene and now include superfood antioxidants‡ all in one daily supplement.
Alive! Multivitamins have always helped address nutritional gaps and now combine essential daily vitamins and minerals with a Superfood Antioxidant‡ Powder Blend from carrots, pomegranate extract, blueberries, spinach, and apple extract. This enhanced formulation offers a solution for consumers looking to increase their nutritional intake and support general wellness.
“We believe nature can support general health and wellness,” said Andrew Hartshorn, Chief Marketing Officer at Nature’s Way. “We understand that many Americans struggle to meet nutrient requirements from their daily diet. By adding superfood antioxidants‡ to our trusted Alive! Multivitamins, we’re making it easier for everyone to support their health–no matter their lifestyle.”
Products featured in the Alive! reformulation include Women’s Multivitamin, Men’s Multivitamin, Women’s 50+ Multivitamin, Men’s 50+ Multivitamin—all available in both tablet and gummy forms. Alive! Tablets (50 count) and Alive! Gummies (60 count) are both priced at $12.49, and will be available nationally in stores and online at Amazon.com starting January 2025.
