Nutritional Growth Solutions, a U.S.-based health, nutrition, and wellness company, is pleased to announce that is has entered into an exclusive Intellectual Property License Agreement (“IP License Deed”) with The Healthy Chef Pty Ltd. (“The Healthy Chef”) to exclusively produce and distribute The Healthy Chef products in the United States and Canada.
The Healthy Chef was founded in Australia in 2006 by Teresa Cutter, a nutritionist, wellness coach and celebrity chef, with the premium brand reflecting her belief that wholefood nutrition is essential for optimal health and wellbeing. The Healthy Chef products are primarily sold through their Direct-To-Consumer (D2C) eCommerce platform with a loyal Australian customer base, underpinned by a rich library of product innovation, content, cookbooks, recipes, and intellectual property, including seven U.S. Trademarks.
Stephen Turner, NGS CEO and Managing Director, commented on signing the exclusive IP License Agreement: “We are thrilled to announce our strategic partnership with The Healthy Chef in North America, marking a pivotal step-change for the Company. This milestone signifies our first IP licensing agreement to partner with synergistic Australian brands poised for success in the U.S. marketplace. This enhanced, capital light model leverages our existing team expertise, infrastructure and distribution platforms in the U.S., enabling the business to scale rapidly without needing additional capital or significant increases in corporate costs.”
The exclusive IP Licence will enable NGS to maximise its USA infrastructure and significantly fast track the path to positive cashflow and profitability with increased scale. The Healthy Chef provides a cornerstone comprehensive branded business that is:
- Highly complementary to the existing NGS business and Healthy Heights brand portfolio
- Synergistic opportunities to scale with operational cost optimization
- Increased quality revenue expected to be above US$1 million in the first year of trading
- High margin and profit accretive
- Combined online and offline distribution network in the USA with cross-selling opportunities
- Capable of seamless transition and integration with current USA operational model
- No significant additional corporate costs to grow the business at scale
NGS will engage the founder of The Healthy Chef, Teresa Cutter, as a consultant to provide the Company with services such as brand ambassadorship, and product and recipe development under a consulting services deed (“Consulting Deed”).
Teresa Cutter, the founder of The Healthy Chef, commented: “This strategic partnership with an industry leader in nutrition offers an unrivalled opportunity for The Healthy Chef brand to reach millions more consumers seeking health and wellness products. Both businesses share a common vision regarding the future of food, health and wellbeing. I look forward to partnering with NGS in North America to represent and grow this amazing brand.”
