American media personality and businesswoman Paris Hilton and her media company 11:11 Media have teamed up with Vitapod to launch a new beverage product line.
Vitapod is focused on developing nutrient-infused beverage pods to support hydration and wellness.
This partnership blends Hilton’s lifestyle with Vitapod’s focus on health, beauty, and innovation. Together, they empower individuals to prioritise wellness while living an active life.
These functional beverages are formulated to offer essential nutrients like vitamins A, C, D, and E, plus minerals and polyphenols.
According to Vitapod, the new drink pods will offer enhanced flavour, rapid hydration, boosted energy, radiant skin, improved weight management, and stronger immunity.
The Vitapod system and Paris Hilton’s product line are now available on Vitapod’s website and at over 1,800 Walmart locations in the US.
Customers can select from a variety of pods, including immunity-boosting, energy-boosting, and beauty-enhancing options, perfect for any busy, on-the-go lifestyle.
Hilton said: “As someone who is always on the go and passionate about health, beauty, and wellness, I am so excited to launch this partnership with Vitapod.
“They have created a truly innovative daily wellness system that aligns perfectly with my lifestyle.”
Vitapod is designed to enhance hydration, health, and nutrition with scientifically backed ingredients for long-term benefits.
It can be used by loading the pod, twisting the lid, and shaking it to transform ordinary water into a nutrient-packed wellness drink.
Vitapod’s technology delivers fresh, nutrient-rich beverages through easy-to-use, recyclable pods.
The 22-oz. pro-steel insulated, leakproof bottles come with twist lids and straw-enabled tops.
Each pod contains a blend of vitamins, electrolytes, and nutrients to support short- and long-term health goals, including energy, immunity, hydration, and anti-ageing.
Vitapod said these beverages are scientifically formulated to close nutrient gaps by delivering essential vitamins, minerals, and polyphenols that support daily wellness.
The brand is also focusing on sustainability. The company uses high-quality ingredients and eco-conscious practices to offer a free recycling programme. These pods use up to 94% less plastic than other single-use plastic beverages, Vitapod said.
Vitapod president Billy Cole said: “Paris is a trailblazer who understands the power of blending wellness with innovation for her on-the-go lifestyle.
“Her partnership will elevate the Vitapod brand and inspire people to prioritise their health and wellness in a more accessible and exciting way.”
