PLT Health Solutions has been selected by California Natural Color (CALCOLOR) to commercialise the latter’s cardiovascular health and antioxidant ingredients portfolio in North America.
The ingredients developer and marketer said that the long-term arrangement will include CALCOLOR’s MegaNatural product lines, with the possibility of additional items becoming available soon.
MegaNatural-BP, a US Food and Drug Administration (FDA) no-objection GRAS grape seed extract, is said to support healthy blood pressure metabolism and normal arterial function. It has a standardised polyphenol content of over 94%.
The MegaNatural portfolio includes antioxidant and cardiovascular support ingredients sourced from grapes.
CALCOLOR is said to have selected PLT Health Solutions as a marketing partner due to its commercialisation resources and deep relations with consumer products companies.
PLT Health Solutions product development vice president Sid Hulse said: “We are very excited to have the opportunity to work with California Natural Color – offering more of their ingredients to a wider range of consumer products companies in North America.
“The high polyphenol concentrations of these ingredients combined with their consistency, traceability and sustainability help them stand out in the market as premium solutions for companies seeking to offer heart health and antioxidant benefits.”
CALCOLOR, which is part of wine company E. & J. Gallo Winery offers standardised, traceable, and sustainable ingredients from grapes.
PLT Health Solutions said that all CALCOLOR’s ingredients are produced in California using seed blends that are totally made up of domestic red and white wine grape seeds that have not undergone fermentation.
CALCOLOR vice president Phillip Klein said: “PLT has assembled world-class resources in science, sales and marketing, customer service and quality assurance, which makes them an excellent complement to CALCOLOR’s raw material sourcing and manufacturing teams.
“Around the industry, they are known as an innovation partner of choice in functional food/beverage and supplements markets.
“We’re looking forward to working with PLT to establish the MegaNatural portfolio as a leader in the cardiovascular health and antioxidant categories.”
