Prima, the award-winning, science-backed whole body wellness brand, today announced its sale to Austin-based Sky Marketing Corporation for an undisclosed amount.
Launched in 2018 by Christopher Gavigan, Jessica Assaf and Laurel Angelica Myers, Prima created a portfolio of best-in-class skincare, body care and supplements made with organic hemp CBD and functional botanicals to help combat stress at its source. Built on a core foundation of sustainability, transparency, accountability, and corporate responsibility, Prima achieved national retail presence at Sephora and The Vitamin Shoppe.
Constrained by the ongoing legal and operational challenges of the CBD industry, Prima paused operations in 2023 after an unsuccessful merger in order to reassess the company’s growth strategy. This acquisition gives Prima the opportunity to return to its roots and reemerge as a leader in clean, clinical CBD skincare and body care.
Sky Marketing Corp. is an Austin-based house of brands that focuses on hemp cannabinoid products sold across the U.S. in 45 states. Launched in 2015, Sky Marketing’s portfolio includes Hometown Hero, a veteran-owned hemp brand, and ORCA, a line of microdosed products for athletes. With the acquisition of Prima, Sky Marketing will expand its assortment to include CBD skincare, body care and wellness products.
“Prima fills an important void in our portfolio by offering the highest quality skincare and body care we’ve ever seen in the CBD industry. We’re so excited to reignite the brand and grow the Prima community,” says Olivia Le Meur, Sky Marketing’s Chief Operating Officer.
Co-Founder and Chief Education Officer Jessica Assaf will serve as an advisor to ensure Prima’s core values and formulation standards remain as the company scales.
“At a time when many of our competitors have shut down, consolidated or moved away from CBD all-together, we’re so grateful for the opportunity to start a new chapter with partners who believe whole-heartedly in the benefits of cannabinoids,” says Jessica Assaf, Prima’s original co-founder and brand advisor.
While the CBD and cannabis industries remain challenging, Prima is uniquely positioned to be the next generation wellness platform with a portfolio of proven and trusted products.
