Purely Elizabeth, the maker of nutritious granola and breakfast foods for the last 15 years, today announced the expansion of its popular one-of-a-kind Cookie Granola line with a new flavor: Peanut Butter Cookie Granola.
Cookie Granola was the biggest new product line launch in the granola category in 20241. This innovative product line combines Purely Elizabeth’s Ancient Grain Granola with classic cookie recipes to create snackable clusters that have the flavor and crispy texture of a delicious cookie.
The Peanut Butter Cookie Granola launch comes at a time when the granola category has reached nearly $1.3 billion in sales, with Purely Elizabeth leading the charge with an impressive 85% year-over-year sales growth2.
“We’re beyond thrilled to unveil our Peanut Butter Cookie Granola, which represents the perfect fusion of breakfast and snack,” said Elizabeth Stein, CEO and Founder of Purely Elizabeth. “By combining the nostalgic comfort of homemade peanut butter cookies with the wholesome crunch of granola, we’re staying true to our breakfast roots while continuing to unlock new possibilities that merge the breakfast and snacking occasion in the granola category.”
Peanut Butter Cookie Granola provides a uniquely delicious and convenient eating experience packed with 100% whole grains, coconut oil, and peanut butter chips. Not only is it Certified Gluten-Free and Vegan, but it’s also a good source of fiber, making it the perfect addition to morning yogurt or a delicious snack straight from the bag. The full Cookie Granola lineup is available online at purelyelizabeth.com and in retailers nationwide.
To celebrate the Peanut Butter Cookie Granola launch, Purely Elizabeth is renewing its successful partnership with French cafe & bakery, maman. From January 21 to February 16, maman will offer a Peanut Butter Cookie Granola Latte and a Peanut Butter Cookie Granola Cookie, inspired by the new flavor. Customers can also purchase a special Peanut Butter Cookie Granola gift box online, available for nationwide shipping. Launching just in time for National Peanut Butter Day on January 24, maman will be giving free cookies to the first 24 customers with any purchase at all locations. To find a location near you, visit mamannyc.com/locations.
