US-based sport nutrition brand RAW Nutrition has entered a strategic partnership with The Quality Group, a Germany-based performance nutrition company.
The collaboration aims to enhance growth and innovation by combining RAW Nutrition’s high-performance offerings with The Quality Group’s expertise in cutting-edge production.
The Quality Group, known for its brands ESN and More Nutrition, will support RAW Nutrition in scaling its brand sustainably.
As part of the acquisition, RAW Nutrition CEO and co-founder Dom Iacovone and co-owner Chris Bumstead will become co-owners of The Quality Group.
The companies will remain independent partners, aiming to build long-term value for their consumers while focusing on expanding RAW Nutrition’s presence in the US market.
RAW Nutrition co-founder and CEO Dom Iacovone said: “After many discussions with several global performance nutrition companies, we decided to enter a partnership with The Quality Group given that they understand all the opportunities and challenges that we’re about to face and have navigated through them extremely successfully.
“Going through our process, it was very important to me to find a strategic partner versus one that would just give us the most money.
“We have big goals at RAW Nutrition to build this brand as big as it can be, and cooperating with The Quality Group is the first step to helping us navigate that.”
RAW Nutrition is known for its unmatched quality and cutting-edge formulation, providing athletes with optimal fuel for performance and recovery.
The Quality Group, based in Germany, operates a unique digital direct-to-consumer and social commerce model, leveraging its production, logistics, and technology capabilities.
Chris Bumstead will work closely with The Quality Group to develop high-quality products for athletes and everyday consumers.
BUM Energy, Bumstead’s energy drink brand, will also join The Quality Group’s partnership portfolio, further expanding their product range.
The Quality Group CEO Heikki Takala said: “Both RAW Nutrition and The Quality Group are rooted in strong communities. Just as RAW Nutrition engages and fuels athletes in the US.
“The Quality Group’s brands ESN and More Nutrition engage and enable a loyal, performance-driven customer base in Europe.
“This strategic partnership enables us to elevate our commitment to our communities, and we are excited to get to join forces with Dom and Chris Bumstead, who are successful entrepreneurs.”
