Dietary supplements provider Resbiotic Nutrition has signed a distribution agreement with probiotic supplements firm Grupo Columbia to expand its presence in Mexico.
The partnership will launch resB Lung Support Probiotic, a product designed to improve respiratory health and structure, gut function, and sleep quality.
Laboratorios Columbia, which is part of Grupo Columbia, will distribute the probiotic across Mexico.
The partnership will support Resbiotic to deliver science-backed, dietary supplements globally.
Laboratorios Columbia, a probiotic formulations developer in Mexico, will leverage its salesforce and medical marketing team to expand Resbiotic’s reach in the Mexican market.
Resbiotic Nutrition founder Vivek Lal said: “Building on resbiotic’s remarkable brand growth in North America, expanding into Mexico and other major international markets through strategic co-branding partnerships marks an exciting milestone in our global growth and distribution strategy.
“With Laboratorios Columbia’s expertise and leadership position in the region, we are confident that resB Lung Support and future resbiotic formulations will resonate with consumers seeking effective, targeted microbiome solutions for chronic conditions.”
The resbiotic dietary supplement line is designed to support overall health by balancing the microbiome across the ‘Gut-X Axis.’ This concept explains the interaction between the gut with other systems to enhance targeted biological pathways.
In January 2024, Resbiotic Nutrition introduced its prebeet ENERGY+, a caffeine-free formula designed to improve digestion and support whole body wellness.
The partnership with Laboratorios Columbia will bring these advanced formulas to consumers across Mexico.
Laboratorios Columbia new business development vice president Carlos Quintanilla said: “We are thrilled to partner with Lal and resbiotic to bring resB Lung Support, and soon other res formulations, to our valued community.
“The demand for high-quality, scientifically validated supplements is growing fast in Mexico, and resbiotic’s expert and science-backed formulas are a perfect fit for our growing portfolio of biotic-based products.”
Resbiotic’s products are expected to reach key Mexican markets by May this year.
