Nutritional products retailer The Vitamin Shoppe and biotech innovation company Specnova have launched BodyTech Elite Creatine Beadlets.
This is the first product using Specnova’s NovaQSpheres delivery technology for dietary supplements.
NovaQSpheres is a supplement delivery system that ensures precise, controlled release of active ingredients for better absorption and efficacy.
Unlike traditional methods that release a large single dose, NovaQSpheres gradually delivers creatine over time.
BodyTech Elite Creatine Beadlets use this technology, with four layers of creatine wrapped in protective polymers.
This design minimises creatine loss during digestion, enhances muscle saturation, and supports long-lasting muscle feeding and uptake.
The Vitamin Shoppe president Muriel Gonzalez said: “Creatine is one of the most popular, fastest-growing sports nutrition supplements at The Vitamin Shoppe, so we are especially excited to introduce BodyTech Elite Creatine Beadlets as its exclusive retailer.
“This advanced delivery format is a revolutionary innovation in this important product category, offering new advantages in muscle feeding and uptake, loading and cycling requirements, and supplement effectiveness for a broad range of creatine users.”
Available only at The Vitamin Shoppe and Super Supplements, BodyTech Elite is said to offer high-potency sports nutrition formulas. These products are intended for high-achieving athletes.
Specnova founder and CEO Sebastian Balcombe said: “NovaQSpheres technology is a game-changer in creatine supplementation.
“This is the most important innovation in creatine supplementation in the last 30 years.
“NovaQSpheres Creatine Beadlets are designed to maximise cellular creatine uptake and boost performance like never before. We are proud and excited to partner with The Vitamin Shoppe on this amazing new product.”
The Vitamin Shoppe, a subsidiary of Franchise Group, is a global omnichannel retailer focused on wellness.
Based in Secaucus, New Jersey, the company provides a wide range of nutritional solutions, including vitamins, minerals, sports nutrition, speciality supplements, herbs, homoeopathic remedies, and green living products.
It serves customers worldwide, including select markets in Asia, South America, and Central America.
In July last year, the retailer joined forces with US-based health and wellness products retailer iHerb to distribute its portfolio of brands to consumers globally.
