Informa Markets has officially opened registrations for Vitafoods Asia 2024, the largest nutraceutical event in the region. A unique opportunity for international companies to expand their business in the booming ASEAN market, the event will return to the Queen Sirikit National Convention Center (QSNCC) in Bangkok, 18-20 September. Over 10,000 visitors from more than 70 countries will discover the latest innovations and explore new regional trends to ultimately unlock opportunities in Asia’s burgeoning nutraceutical market.

Discover new possibilities

Driven by a rising middle class and shifting attitudes towards preventative health, particularly in Southeast Asia,[1] Asia-Pacific’s nutraceutical market is experiencing unprecedented growth, with an expected CAGR of 7% between 2023 and 2033.[2] For international brands, this presents a significant opportunity to enter or expand into this market and further support consumers’ health goals.

A key platform for international brands and distributors to grow their business in this region, Vitafoods Asia also enables regional brands to make lasting connections across Asia and beyond to expand their portfolios, collaborate on future innovations, and realise their business ambitions. The event represents the region’s largest gathering of nutraceutical businesses and professionals, with more than 600 companies – including leading global brands such as Nexira, Gelita and Plantex – exhibiting in 2024.

2024 highlights: innovate and inspire

Vitafoods Asia 2024 is designed to inspire innovation, with both new and returning features showcasing cutting-edge solutions and highlighting the exciting start-ups helping to evolve and shape the future of the industry. Plus, with three days of expert-led content – from talks to roundtables – visitors can discover end-to-end insights to drive their businesses forward in the region. Highlights include:

  • Life Elements (NEW for 2024) – the Thai Alternative Medicine Association will host personalised consultations to share the benefits of balancing elemental energies.
  • The Game Zone (NEW for 2024) – an opportunity for visitors to take a break and take part in fun, engaging and interactive industry-themed challenges.
  • The Main Stage Theatre – returning for 2024, sessions here will explore top trending health areas, including: women’s health, anti-ageing, complimentary medicine and more.
  • The New Ingredients & New Products Zone – a one-stop shop to discover new innovations, market successes and developments in ingredients, raw materials and science-backed products.
  • The NutraFocus Theatre – will host 30-minute sessions on the latest research, regulatory updates and technologies shaping the future of health and wellness to help businesses stay ahead of the curve.
  • The International Pavilions – highlighting a world of business opportunities for ASEAN, brands from around the globe will showcase the latest in nutraceutical products, ingredients and functional foods and beverages.

What’s more, visitors can grow their global network with a range of events, including the: Vitafoods Asia Nutraceutical Awards (19 September); Vitafoods Asia 5k Run(19 September); Women in Nutraceuticals networking reception (20 September); and a dedicated Appreciation Night (20 September).

THE gateway to the ASEAN market

Commenting on Vitafoods Asia’s role in the global nutraceutical arena, Rose Chitanuwat, Regional Portfolio Director, ASEAN at Informa Markets, says, “Vitafoods Asia is the region’s only event serving the entire nutraceutical supply chain; bringing together local and international ingredients suppliers and finished product brands, as well as private label manufacturers, equipment providers, retailers, distributors and more. Visitors can discover everything they need to grow their business in Asia – all under one roof.”

Chitanuwat continues: “Asia is a high-growth opportunity for nutraceuticals brands, and with over 90% of our visitors directly involved in the decision-making process, Vitafoods Asia 2024 is the place for both international and local businesses to make the right connections to scale up or enter this region. We’re excited to invite everyone back to Bangkok to experience the buzz of this thriving market!”

Registration for Vitafoods Asia 2024 is now open. Discover more about the show features and register today at www.vitafoodsasia.com