VEGA, a pioneer in premium plant-based protein powders and nutritional products, ushers in the new year with an exciting rebrand unveiling a fresh new look and modified product line to fuel performance and empower fitness journeys. In addition to enhanced formulations and new products, this evolution brings a bold new aesthetic with sleek packaging and a celestial color scheme, coupled with the introduction of a new tagline “VEGA – Perform Better”, representing the brand’s promise to empower athletes to reach their full potential.
VEGA’s reimagined product line is tailored to support every stage of a fitness journey, from pre-workout energy to post-workout recovery. Each formula has been fine-tuned with high-performance ingredients that deliver lasting energy, endurance, and efficient recovery, enabling customers to achieve and maintain peak athleticism. The improved product line includes targeted formulas for energy, endurance, and recovery all while using clean, plant-based ingredients. VEGA remains 100% plant-based, dairy- and lactose-free, and free from artificial colors, flavors, and preservatives.
Brand new additions to VEGA’s Performance Line include:
- Protein + Creatine: First-to-market formula, with 2-in-1 performance benefits, includes 30 grams of plant-based protein and 3 grams of Creatine Monohydrate to support lean body mass, helping improve athletic performance, with two delicious flavors, Chocolate and Vanilla. Available at select US retailers now, coming to Canada soon.
- Pre-Workout Energy: The upgraded formula increases caffeine levels from natural sources to help focus during tough workouts. Available now in three new thirst-quenching flavors. Available at select retailers now (US Only.)
- Ready-To-Drink Plant-Based Protein Shake: New to VEGA, conveniently delivers 21g of protein to build lean muscle, 6g of fiber, including prebiotic, with no artificial flavors and sweeteners and only 3g of sugar in a creamy and delicious Chocolate flavor. Available at select retailers now (Canada only.)
VEGA’s all-star line-up of Performance products will continue to offer fan favorites under new names including Protein + Recovery (formerly Sport Protein), Protein + Supergreens (formerly Protein + Greens), Essential Protein (formerly Original Protein), and Protein + Nutrition (formerly Essentials). Additional innovations are planned to launch in the coming months to continue to build VEGA’s portfolio of performance-driven products.
VEGA’s thoughtful packaging has been carefully curated with vibrant “aurora” colors that feature performance blue, premium green, and essential purple, representing power, balance, and wellness. VEGA champions these themes in every product, reminding customers that their journey to better performance is supported every step of the way. The new packaging design reflects VEGA’s guiding principles and pays homage to the brand’s celestial origins – as the VEGA star is the brightest in the Lyra constellation. The new VEGA star logo represents your “North Star” for performance and features the Lyra constellation. It’s bold, with a sleek look and inspirational colors that reinforce VEGA’s goal to be a guiding light on any fitness journey.
Since inception in 2001, VEGA has been a trusted partner for individuals seeking to elevate their fitness and wellness. From marathon runners to those pursuing everyday health goals, VEGA’s reimagined product line is designed to inspire and empower.
“The rebrand captures our promise to be a guiding light for athletes and active lifestyle enthusiasts,” said Lee Meyers, CEO at VEGA’s parent company, WellMore Holdings. “With the right nutrition, we believe anyone can reach their full athletic potential, and we’re proud to be part of that journey.”
