Canadian sports nutrition brand Vegain has announced a national distribution agreement with Raw Elements to expand its reach in Canada.
The partnership will make Vegain’s 100% plant-based products more widely available in retail stores across Canada.
In addition to its retail expansion, Vegain is engaging its community through an equity crowdfunding campaign on FrontFundr.
The initiative allows individuals, not just institutional investors, to invest in Vegain, offering plant-based enthusiasts a stake in the company’s future.
The campaign aims to support Vegain’s mission to transform the sports nutrition industry.
Vegain founder and CEO Edan Wolk said: “Raw Elements is known for representing the best in natural health and sports nutrition, and we’re thrilled to be working with them to bring Vegain to more customers nationwide.
“We’ve built Vegain alongside our community from day one, and now we’re giving them the chance to be part of our journey in a whole new way.
“This crowdfunding raise will help fund our expansion, fuel retail growth, and support the launch of our most innovative product yet, SURGE Clear Protein.”
Vegain said its latest product Surge Clear Protein represents a patent-pending advancement in plant-based sports nutrition.
Unlike traditional protein powders, Surge offers a juice-like experience, dissolving completely in water without sugar or bitterness.
It is available in both powdered and ready-to-drink formats, it sets a new benchmark for functional beverages.
With the new retail distribution, community investment opportunities, and the launch of Surge, Vegain is anticipating a new era of growth.
The company continues to challenge the norms of plant-based sports nutrition, demonstrating that vegan products can compete in the market.
Raw Elements general manager Olivia Haddad said: “At Raw Elements, we pride ourselves on partnering with brands that prioritise quality, sustainability, and innovation—VEGAIN embodies all of that and more.
“We’re thrilled to work with a company that’s not only raising the bar in plant-based sports nutrition but also staying true to values that resonate deeply with today’s conscious consumers.”
