Supplements & Functional Ingredients

Analysis

The latest elixirs

With a continued shift towards wellness across the industry, it’s no surprise shoppers are searching for food and beverages that ‘taste’ healthy too. According to Flavorman’s 2023 Beverage Trend report, citrus flavours are on the rise, along with floral and botanical ingredients that link functionality and flavour. Abi Millar talks to leading brands to find out more.

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