Balchem

Is magnesium the missing link for better sleep and energised days?

Magnesium is an essential mineral that offers multiple health benefits, from producing energy to supporting sleep. However, up to two-thirds of consumers in the western world do not get enough magnesium through diet alone. Now, interest in magnesium supplementation is reaching new heights with the market witnessing a 25.5% growth rate in 2023 – surpassing the anticipated 2-3% expansion. Oliver Riemann, senior manager marketing and business development – Albion® Minerals at Balchem, explores how magnesium bisglycinate chelate can help brands gain a strategic edge.